The Academic Society is a joint initiative of leading companies and universities with the aim of furthering the professionalization of corporate communications.
The trend towards more agility and flexibility in companies won't stop at the communications department. How should communication managers react? A webinar on September 12th (11:45 - 12:30 CEST) with Dr. Lisa Dühring will adress these questions.
We very much welcome Ingo Heinz, Vice President Communications of Union Investment, and Frauke Riva, Vice President Communications of K+S AG, to the Academic Society.
The Communication Snapshots summarize hot topics and the latest research results related to corporate communications on two pages in brief.
The latest issue outlines 7 steps how to use big data in corporate communications.
Previously published: the communicator's roles, agile organisations, contributions of communication
The third issue of Communication Insights "How to play the game" presents new tools for successful communication management and seeks to create a common understanding of how communication contributes to corporate success.
To date, two previous issues have been published on value creation and digitization.
On June 7th-8th the Leadership Forum took place at Pfizer Germany in Berlin - with many exciting insights from science and practice.
This year, we focused on employees and influencers. What are the new communication strategies? How to deal with these target groups?
How do corporate communications change in times of digitalization, globalization and individualization?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can you measure the success of communications? How do you prove the department's contribution?
How can you analyze data? What are techical and structural conditions?
How does successful leadership work? How is communication managed worldwide and interculturally?
What potential do personal communication formats offer? How do CEOs perceive corporate communication?
How can talents be won and promoted in the best possible way? How can employee and team competencies be managed?