The Academic Society is a joint initiative of leading companies and universities with the aim of furthering the professionalization of corporate communications.
On Thursday, November 16 the Academic Society's Hermes Dinner took place in Berlin at the Mercedes World at Salzufer in Berlin. Professor Markus Hengstschlaeger from the Medical University of Vienna gave a very inspiring keynote on the management of talents in corporations.
The third issue "How to play the game" presents new tools for successful communication management and seeks to create a common understanding of how communication contributes to corporate success.
To date, two previous issues have been published on value creation and digitization.
We very much welcome Professor Sabine Einwiler (University of Vienna) and Professor Stefan Stieglitz (University Duisburg-Essen) to the Academic Society.
Together with the five professors - Bentele, Mast, Röttger, Schwalbach and Zerfaß - the will form the Scientific Board and head research projects.
In 2015 the world's most comprehensive research program Value Creating Communication was launched. The program is divided into different research modules which examine the key challenges communications departments face today.
How do corporate communications change in times of digitalization, globalization and individualization?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can you measure the success of communications? How do you prove the department's contribution?