The Academic Society is a joint initiative of leading companies and universities with the aim of furthering the professionalization of corporate communications.
The third issue "How to play the game" presents new tools for successful communication management and seeks to create a common understanding of how communication contributes to corporate success.
To date, two previous issues have been published on value creation and digitization.
We very much welcome Professor Sabine Einwiler (University of Vienna) and Professor Stefan Stieglitz (University Duisburg-Essen) to the Academic Society.
Together with the five professors - Bentele, Mast, Röttger, Schwalbach and Zerfaß - the will form the Scientific Board and head research projects.
In 2015 the world's most comprehensive research program Value Creating Communication was launched. The program is divided into different research modules which examine the key challenges communications departments face today.