The Academic Society is a joint initiative of leading companies and universities with the aim of furthering the professionalization of corporate communications.
On Thursday, November 16 the Academic Society's Hermes Dinner took place in Berlin at the Mercedes World at Salzufer in Berlin. Professor Markus Hengstschlaeger from the Medical University of Vienna gave a very inspiring keynote on the management of talents in corporations.
How should communication departments collaborate efficiently with their internal and external partners when organisation become more and more flexible? This is currently being researched by the Universities of Leipzig, Münster and Vienna.
The study is part of the world's most comprehensive Research program Value Creating Communication.
The Communication Snapshots summarize hot topics and the latest research results related to corporate communications on two pages in brief. They provide a good overview for communication executives and managers.
Two editions have been published so far:
The third issue of Communication Insights "How to play the game" presents new tools for successful communication management and seeks to create a common understanding of how communication contributes to corporate success.
To date, two previous issues have been published on value creation and digitization.
The Communication Director reports extensively on the Communication Manager Roles Grid in its December issue. The new tool can be used to reflect on individual performance. It also supports leadership when used to define success profiles, set personal targets or decide on the staffing of project and teams.
How do corporate communications change in times of digitalization, globalization and individualization?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can you measure the success of communications? How do you prove the department's contribution?