The Academic Society is a joint initiative of leading companies and universities with the aim of furthering the professionalization of corporate communications.
The Leadership Forum 2018 will take place June 07-08 at Pfizer in Berlin. The two day conference will focus on communication with employees and with influencers.
Corporate reputation is a key success factor and should be actively and strategically managed. Professor Joachim Schwalbach presents research results on how corporate communications influence the company's reputation. The webinar will take place on April 26 and May 29 - from 11:45 am to 12:30 pm.
We very much welcome Salvatore Ruggiero, Vice President Marketing and Communication of Schott AG, to the Academic Society.
The Communication Snapshots summarize hot topics and the latest research results related to corporate communications on two pages in brief.
The third issue of Communication Insights "How to play the game" presents new tools for successful communication management and seeks to create a common understanding of how communication contributes to corporate success.
To date, two previous issues have been published on value creation and digitization.
How do corporate communications change in times of digitalization, globalization and individualization?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can you measure the success of communications? How do you prove the department's contribution?
How can you analyze data? What are techical and structural conditions?