The Academic Society is a joint initiative of leading companies and universities with the aim of furthering the professionalization of corporate communications.
We kindly invite you to our Hermes Dinner 2018 on Nov 22 at OSRAM. Keynote speaker will be professor Dieter Frey (LMU Munich).
It will be followed by an expert workshop on Nov 23 discussing agile communications with researchers and communication experts.
We very much welcome Ingo Heinz, Vice President Communications of Union Investment, and Frauke Riva, Vice President Communications of K+S AG, to the Academic Society.
The Communication Snapshots summarize hot topics and the latest research results related to corporate communications on two pages in brief.
The latest issue outlines 7 steps how to use big data in corporate communications.
Previously published: the communicator's roles, agile organisations, contributions of communication
The third issue of Communication Insights "How to play the game" presents new tools for successful communication management and seeks to create a common understanding of how communication contributes to corporate success.
To date, two previous issues have been published on value creation and digitization.
How do corporate communications change in times of digitalization, globalization and individualization?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can you measure the success of communications? How do you prove the department's contribution?
How can you analyze data? What are techical and structural conditions?
How does successful leadership work? How is communication managed worldwide and interculturally?
What potential do personal communication formats offer? How do CEOs perceive corporate communication?
How can talents be won and promoted in the best possible way? How can employee and team competencies be managed?