The Academic Society is a joint initiative of leading companies and universities with the aim of furthering the professionalization of corporate communications.
On June 7th-8th the Leadership Forum took place at Pfizer Germany in Berlin - with many exciting insights from science and practice.
This year, we focused on employees and influencers. What are the new communication strategies? How to deal with these target groups?
The Communication Snapshots summarize hot topics and the latest research results related to corporate communications on two pages in brief.
We very much welcome Salvatore Ruggiero, Vice President Marketing and Communications of Schott AG, to the Academic Society.
The third issue of Communication Insights "How to play the game" presents new tools for successful communication management and seeks to create a common understanding of how communication contributes to corporate success.
To date, two previous issues have been published on value creation and digitization.
How do corporate communications change in times of digitalization, globalization and individualization?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can you measure the success of communications? How do you prove the department's contribution?
How can you analyze data? What are techical and structural conditions?