The Academic Society is a joint initiative of leading companies and universities with the aim of furthering the professionalization of corporate communications.
Diversity is receiving increasingly attention in society as well as in economy. Therefore the topic is also getting more and more relevant for corporate communications research.
On this subject the University of Vienna has started a new research project about diversity management and communication and its opportunities and challenges.
The Communication Trend Radar has been launched. From now on the University Leipzig and the University Essen-Duisburg will work together to identify and select trends from neighbouring disciplines (e.g. technology, management, media/communication) that will be relevant for corporate communications.
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We are pleased to welcome a new corporate partner in the new year. Dr. Constantin Birnstiel has been Head of Corporate Communications at Merck KGaG since 2017 and is going to support the Academic Society from now on. Welcome!
Why are many companies currently setting up a newsroom? The sixth issue of Communication Insights "It's all about content" explains why topic-oriented communication is becoming increasingly important and shows various approaches on how to manage topics across departments - may it be with or without a physical newsroom.
How can you keep pace with constantly changing environments? How to make structures, processes and people more agile?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can you analyze data? What are techical and structural conditions?
How do corporate communications change in times of digitalization, globalization and individualization?
How does successful leadership work? How is communication managed worldwide and interculturally?
How can you measure the success of communications? How do you prove the department's contribution?
What potential do personal communication formats offer? How do CEOs perceive corporate communication?
How can talents be won and promoted in the best possible way? How can employee and team competencies be managed?