The Academic Society is a joint initiative of leading companies and universities with the aim of furthering the professionalization of corporate communications.
Why are many companies currently setting up a newsroom? The sixth issue of Communication Insights "It's all about content" explains why topic-oriented communication is becoming increasingly important and shows various approaches on how to manage topics across departments - may it be with or without a physical newsroom.
On Nov 21, the Academic Society's Hermes Dinner took place at Porsche in Stuttgart.
Our highlights were the keynote by Prof. Dr. Christoph von der Malsburg - one of the most renowned researchers on AI and a visit to the Porsche Museum.
Are newsrooms the only way to efficiently manage topics in our digitalized world? This question was discussed at our last expert workshop on November 22 in Stuttgart.
Prof. S. Einwiller (University of Vienna), the CCOs of Microsoft and voestalpine, and Prof. A. Römmele (Hertie School) provided valuable insights.
How can you keep pace with constantly changing environments? How to make structures, processes and people more agile?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can you analyze data? What are techical and structural conditions?
How do corporate communications change in times of digitalization, globalization and individualization?
How does successful leadership work? How is communication managed worldwide and interculturally?
How can you measure the success of communications? How do you prove the department's contribution?
What potential do personal communication formats offer? How do CEOs perceive corporate communication?
How can talents be won and promoted in the best possible way? How can employee and team competencies be managed?