The Academic Society is a joint initiative of leading companies and universities with the aim of furthering the professionalization of corporate communications.
This year's Leadership Forum took place June 13-14 at ARAG in Düsseldorf.
The conference for CCOs and researches focused on the topics New Work and CEO Activism.
More and more employees are speaking about or on behalf of their organization – both online and offline. But how can organizations leverage the potential of corporate influencers?
The new Communication Snapshot explores benefits and challenges for organizations, introduces 8 different types of ambassadors and presents steps how to manage existing or future ambassador programs.
The Academic Society presented key findings of the research project "Agility in corporate communications" at the 69th Annual Meeting of the International Communication Association (ICA) in Washington D.C. - the most important communication conference worldwide.
Carsten Tilger, Head of Corporate Communications and Public Affairs at Henkel, has become a new corporate partner of the Academic Society. Welcome!
How can you keep pace with constantly changing environments? How to make structures, processes and people more agile?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can you analyze data? What are techical and structural conditions?
How do corporate communications change in times of digitalization, globalization and individualization?
How does successful leadership work? How is communication managed worldwide and interculturally?
How can you measure the success of communications? How do you prove the department's contribution?
What potential do personal communication formats offer? How do CEOs perceive corporate communication?
How can talents be won and promoted in the best possible way? How can employee and team competencies be managed?