The Academic Society is a joint initiative of leading companies and universities with the aim of furthering the professionalization of corporate communications.
Nearly 40 CCOs and researchers joined the Hermes Dinner 2018 on Nov 22 at OSRAM.
The next day an expert workshop was held to disuss the impact of agility on communications with researchers and communication experts.
How can you keep pace with constantly changing environments? How to make structures, processes and people more agile?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can you analyze data? What are techical and structural conditions?
How do corporate communications change in times of digitalization, globalization and individualization?
How does successful leadership work? How is communication managed worldwide and interculturally?
How can you measure the success of communications? How do you prove the department's contribution?
What potential do personal communication formats offer? How do CEOs perceive corporate communication?
How can talents be won and promoted in the best possible way? How can employee and team competencies be managed?