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How to convince your boss

It's an ongoing struggle that communication departments face: the need to explain how they contribute to the success of the Company. Over the course of the last two and a half years the Academic Society for Management & Communication as part of the research program Value Creating Communication has looked at how communication can contribute to a company's success. Working closely with leading German and international companies, we have developed new tools to explain the core goals, contributions and roles of communication. The third issue of Communication Insights offers practitioners insights into our findings.