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It's all about content

Do you need a newsroom? More and more companies are currently setting up a newsroom in order to manage topics across departments. Other companies rely on integrated topic management without having a physical newsroom. The research project "Topic management in agile organizations" examines success factors and concepts on how to manage topics strategically today. The sixth issue of Communication Insights summarizes the key findings and presents the different approaches of Osram, voestalpine, Telekom and Siemens.