In 2015 the Academic Society launched the world’s most comprehensive research program for strategic corporate communications.
Researchers from universities in Leipzig, Muenster, Wien, Hohenheim-Stuttgart and Berlin are set to collaborate with international researchers and corporate communications executives. They aim to research the key challenges facing communication management, create a consistent image of the profession and emphasize the contribution it can make to a company’s success.
The first two modules addressing the digitization of communication and it's strategic contribution will be finished in 2017. In parallel, the next research module analyzing the set-up, processes and collaboration of coroporate communications, is set to start.
The influence of social bots on the social media communication of corporations