Research objectives "Communication in agile organizations"

For some years organizations have been experimenting with flexible and dynamic (= agile) organizational structures and processes. Some organizations are still at the beginning whereas others have already implemented such structures and instruments.

But which role can corporate communications play in agile and flexible organizations? And how can agile communication departments themselves be established successfully? The following aspects are to be explored within the research project:

  • The challenges of corporate communications in agile organizations
  • Collaboration between communication departments and their internal and external partners
  • Factors influencing the success or failure of agile collaboration
  • Approaches for optimizing agile collaboration
  • The changing role concepts and competencies of corporate communications

Six major factors provide an organization or a department with the means to become more agile, they are examined in module III: Structures and processes, culture and people, technologies and tools.