Approach module I: Megatrends and changing conditions
In order to identify the most important megatrends for corporate communications we approached/wrote to over 100 national and international experts including
- the Chief Communication Officers of the Academic Society's corporate partners,
- the jury members of the International German PR Prize of the DPRG,
- researchers from communications science and business administration focusing on corporate communications.
- A total of 53 people participated in the online survey.