Approach module I: Megatrends and changing conditions

In order to identify the most important megatrends for corporate communications we approached/wrote to over 100 national and international experts including

  • the Chief Communication Officers of the Academic Society's corporate partners,
  • the jury members of the International German PR Prize of the DPRG,
  • researchers from communications science and business administration focusing on corporate communications.
  • A total of 53 people participated in the online survey.