The Communication Snapshots present selected communication topics and research results by the Academic Society on two pages in a short and precise way. It provides the communication Managers with a quick and practical overview, which can easily be passed on to colleagues and partners.
The Communication Snapshots supplement our more detailed publications, such as the research reports or the Communication Insights.
The power of employees communicating for their organizations
The benefits and risks of CEOs taking stands on public issues
There is a lot to gain, but also a lot to lose when taking stances. CEOs have to balance the benefits and risks and make their own decisions.
Using two types of thought leadership as communication strategy
Professional personnel development for communicators
Types, purposes and impacts of bots in social media
7 steps for using big data for strategic communication
The 8 strategic and operational roles communication managers play
Mastering cooperation in flexible structures
A new tool explains how communication departments support organizational success