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Leadership Forum

2018 // Focus on employees & influencer

07th/08th June, Pfizer Germany, Berlin

On June 7/8, the Leadership Forum 2018 took place at Pfizer Germany in Berlin. More than 50 guests from science and practice joined the conferene to discuss challenges of communication.

The main focus were on employee communication and influencer relations:

  • How can employee communication contribute to better employee engagement?
  • How do I prepare my employees for the new challenges? 
  • How effective is influencer marketing?
  • And what influence do bots and fake news have on communication?

We discussed these questions with scientists and practitioners from Siemens, Deutsche Bahn, thyssenkrupp, Daimler, Microsoft and P&G.

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2017 // Strategische Kommunikationsplanung

11./12. Mai, Konzernrepräsentanz Airbus, Berlin

Am 11./12. Mai fand in Berlin das Leadership Forum 2017 statt. Rund 50 Gäste diskutierten über neue Ansätze und Herausforderungen der strategischen Kommunikationsplanung. Auf Einladung von Airbus waren wir dieses Jahr in deren Konzernrepräsentanz in Berlin zu Gast.


Unsere Themen

Gut geplant, ist halb gewonnen! Das Leadership Forum 2017 widmete sich dem Thema "Strategische Planung - die Königsdisziplin in der Kommunikation". Lesen Sie weiter:


Unsere Referenten

 


2016 // Vertrauen und Mobile Kommunikation

14./15. April, Berlin, Museum für Kommunikation

Das Leadership Forum 2016 fand an dem Ort statt, wo Vergangenheit, Gegenwart und Zukunft der Kommunikation zusammentreffen: Im Museum für Kommunikation in Berlin. Gastgeber war Prof. Dr. Christof E. Ehrhart, Leiter Unternehmenskommunikation und Corporate Responsibility von Deutsche Post DHL Group. Rund 40 Personen waren dabei, als über Vertrauen und Mobile Kommunikation in der Unternehmenskommunikation diskutiert wurde.

Unsere Themen

Vertrauen gilt als eine zentrale Voraussetzung unternehmerischen Handelns. Doch wie geht man damit um? Siemens und Airbus Group stellten ihr Erfahrungen und Ziele zu dem Thema vor. Ergänzend präsentierten die Wissenschaftler Bryan Reber und Flora Hung-Baesecke Forschungsergebnisse, wie Vertrauen im internationalen Kontext entsteht.

Der zweite Tag widmete sich der mobilen Kommunikation, der zweifellos die Zukunft gehört. Bereits heute greifen mehr Menschen via Smartphone & Co auf das Internet zu als über PCs. Cornelia Wolf von der Universität Leipzig stellte aktuelle Trends der mobilen Welt vor. Kay Oberbeck von Google stellte die Strategie des Online-Giganten vor, der ohne Wenn und Aber auf "Mobile Only" setzt. Und Bosch gab einen Einblick in die Vielfalt seiner Apps, die neue Möglichkeiten der Stakeholderansprache eröffnen.

Höhepunkt des Leadership Forums war der CEO-Dialog mit Dr. Frank Appel, Vorstandsvorsitzender von Deutsche Post DHL Group. Ganz offen sprach er mit den Kommunikationsleitern über seine Erwartungen an eine gelungene Kommunikation.


2015 // Kommunikation im digitalen Zeitalter

7./8. Mai, Berlin, Microsoft Atrium

The Microsoft building in Berlin, Unter den Linden 17, is a perfect mix of the old and new, and has developed into one of the most sought-after venues for political, economic and cultural events in the German capital. It is here that the digital future is not only discussed, but is also designed, shaped and lived.

The headquarters of Microsoft Germany provided the perfect backdrop for the Leadership Forum 2015, which took place at the invitation of Thomas Mickeleit, Director of Communications at Microsoft Germany. This year's conference focused on the Academic Society’s new research program Value Creating Communication, which examines first and foremost the current major trends in corporate communications.

Digitalization is one of the most important trends in communications at the moment and was the main focus of the conference. On the first day of the conference the opportunities and limitations of big data for corporate communications were discussed. On the second day, the discussions focused on the impact of the dramatic changes in the media landscape due to digitalization/the dramatic effects of digitalization of the mass media.

The aim of the Leadership Forum is to facilitate the exchange of ideas and experiences between communication experts and academic researchers. Nearly 50 participants joined the conference.

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2014 // Persönliche Kommunikation in Unternehmen

8./9. Mai, Berlin, Hauptstadtrepräsentanz der Deutschen Bank

From 8th to 9th May 2014, approx. 30 corporate communications executives gathered at the Leadership Forum in Deutsche Bank’s Berlin office.

At this year’s conference, Dr. Rüdiger Grube, who has been the CEO and chairman of the management board of Deutsche Bahn AG for the past 5 years, gave insights into his daily work. He faces the communicative task of communicating with Deutsche Bahn’s 300,000 employees. He places high value on personal communication and devotes about 15% of his time to communicating with employees. Grube follows a  transformational leadership style that not only takes the individual needs of employees into account but also is designed to challenge and inspire them as well. Authenticity and a down-to-earth approach are cornerstones of his communication and leadership style.

 

Further topics of the event:

  • Personal Communication in Companies (Claudia Mast, Martina Rauch)
  • The Profession’s Future (Ansgar Zerfass)
  • Ethical Guidelines in Communication Departments (Guenter Bentele, Alexander Wilke)
  • Success Factors of Corporate Responsibility (Ulrike Röttger, Britta Kopfer)
  • The cultural evening program in the me Collectors Room at the Olbricht Foundation

2013 // Corporate communications and internationalization

25./26. April, Berlin, Repräsentanz der Bertelsmann AG

The Leadership Forum 2013 took place in Bertelsmann’s representative office in Berlin from 25th to 26th April. Corporate communications executives and academic representatives gathered for the third year in a row to discuss the current issues and challenges in the field of organizational communication. This year’s conference focused on Corporate Communications and Internationalization: Dealing with Stakeholders, Structures, Strategy and Social Responsibility in a Global Business Environment.


2012 // Organizational Structures and Compe­tencies for Internationalization

29./30. März, Humboldt-Universität zu Berlin

The Leadership Forum 2012 took place from 29th to 30th March at the Humboldt University of Berlin. Leading communication executives from the German-speaking region and international researchers joined the debate on Strategic Communication: Organizational Structures and Competencies for Internationalization.


2011 // Strategy, Leadership and Power in Communication Management

6./7. Mai, Leipzig, Mediencampus Villa Ida

The Leadership Forum 2011 took place in Leipzig. Professor Bruce K. Berger (The Plank Center for Leadership in Public Relations, University of Alabama) as well as Professors Finn Frandsen and Winni Johansen (Aarhus School of Business and Social Sciences, Denmark) gave a keynote on Strategy, Leadership, and Power in Communication Management and presented the current research and practical insights of the leading academics in the field.