Research workshops with international researchers and communication executives regularly take place as part of the research project Value Creating Communication. The workshops discuss key questions of the research modules and aim to verify preliminary results.
16. Oktober, Humboldt-Universität zu Berlin
30 experts from science and practice joined the first interdisciplinary workshop Creating Value Through Communication on October 16, 2015 at the Humboldt University of Berlin. The workshop was an essential element of the research program Value Creating Communication. Participants included communication executives from the Academic Society’s corporate partners, communication experts and university professors from Germany, Austria, Norway and Switzerland. They all engaged in a lively discussion and exchanged ideas.
Three panels looked at the various ways communication can contribute to a company’s success. The discussions focused on three key stakeholder groups: customers, employees and the general public. The panellists discussed the impact of communication from different scientific angles such as marketing, journalism, human resources and reputation management.