Content & Channels
Artificial creativity
With the ability to create new content, questions arise about the creative potential of AI. To what extent is the creative performance of AI comparable to that of humans?
Exploring the metaverse for internal communication
The metaverse heralds a new era for internal communication in companies, providing immersive and interconnected workspaces that facilitate seamless collaboration across physical boundaries.
Trends 2024: #1 Information Inflation
The value of information is diminishing due to the continuous surge in the volume and accessibility of data and content.
Trends 2024: #4 Content Integrity
Advances in synthetic media, and in particular generative AI, have increased the need to ensure the authenticity of data and material used in communication processes.
History communication
History communication is a real asset to set companies apart – as Felix Krebber and Matthias Krämer explain.
Closed media channels
Why you should integrate a closed media channel into your communication strategy.
Trend 2022: #2 Closed Communication
People’s retreat into the privatesphere makes it more challenging for corporations to reach their target groups. At the same time, community management using closed groups or channels can create new opportunities for corporate communications.
Moving stakeholder dialogues to online formats
Read about benefits and challenges of this relatively new format and about the eight success factors.
Trend 2021: #2 Virtual Corporate Communications
Consequences of virtualization on workflows, leadership, collaboration and more.