Strategy & Management

1. Juli 2024

Perceptions and positioning of communication departments

What do executives, middle managers and co-workers think about their communication department? A survey reveals an urgent need for action.

20. Juni 2024

Employee Appreciation

Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.

30. Mai 2024

Sustainable strategic communication

Finding themselves at the crossroads of an uncertain future, companies are seeking ways to increase the sustainability of their products, processes, and operations. Corporate communications must also become more sustainable.

13. Mai 2024

Maturity models in strategic communication

As AI and digital technology evolve, quantifying value is critical. While maturity models are standard in management, their suitability for communication practices is uncertain.

12. Februar 2024

Trends 2024: #1 Information Inflation

The value of information is diminishing due to the continuous surge in the volume and accessibility of data and content.

11. Februar 2024

Trends 2024: #2 AI Literacy

AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.

10. Februar 2024

Trends 2024: #3 Workforce Shift

Significant social, technological, and economic changes are changing the workforce available to organizations.

12. Dezember 2023

The sustainability of corporate communications

Ulrike Röttger and Thomas Voigt look at
sustainable corporate communications from new angles.

16. Oktober 2023

Scarcity management in employee communications

Prof. Dr. Ansgar Zerfaß and Jeanne Link talked about challenges and opportunities of scarcity management for employee communications on the VOICES 2023 conference in Berlin.

10. Oktober 2023

European Communication Monitor 2023

The ECM 2023 offers insights by summarizing 15 years of strategic communication management issues.