The Academic Society is a non-profit think tank dedicated to corporate communications that operates at the interface between science and practice.
For the first time, a study examined how bots influence the social media appearances of Germany's leading DAX companies. More than 10 million posts about DAX companies on Facebook, Twitter and YouTube were analyzed.
The study also explores the benefits of chatbots for corporate communication.
In our latest annual report we take a look at the past ten years of the Academic Society and outline how the initiative has developed in the last decade. We also provide an overview of the research projects, publications and events of the past year.
How can communicators deal with credibility, value creation and ethical issues in times of uncertainty?
The fourth lecture takes place on Dec 17, 11:30 - 12:30. Professor Ulrike Röttger will address the topic trust and credibility in communications.
Organizations need to develop a concept that fosters continuous learning at work and encourages employees to spend more time on learning during working hours.
We have compiled an overview of effective learning methods that are easy to apply – whether that’s from home or at the office.
How can you keep pace with constantly changing environments? How to make structures, processes and people more agile?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can you analyze data? What are techical and structural conditions?
How do corporate communications change in times of digitalization, globalization and individualization?
How does successful leadership work? How is communication managed worldwide and interculturally?
How can you measure the success of communications? How do you prove the department's contribution?
What potential do personal communication formats offer? How do CEOs perceive corporate communication?
How can talents be won and promoted in the best possible way? How can employee and team competencies be managed?