The Academic Society is a non-profit think tank dedicated to corporate communications that operates at the interface between science and practice.
These days, fake news spreads faster, reaches far more people in total. It thus can harm corporate reputation and destroy trust in organizations. .
The latest Communication Snapshot summarizes the findings of Martin Fensch's thesis while paying special attention to fake news regarding vaccination.
On June 23/24, the Leadership Forum 2022 took take place at SCHOTT AG in Mainz. Two days full of exciting presentations and discussions on Comm Tech, virtual collaboration & empathic leadership as well as diversity & langauge awareness.
How do people make decisions? And how can corporate communications influence these decisions without manipulating them?
A research team of the Duisburg-Essen University examined the questions on the issue of digital nudging:
For the second consecutive year we are presenting the Communications Trend Radar - one of the most comprehensive trend studies on communications management in the German-speaking world. The study specifically analyzes changes in management, society and technology that will have an impact on corporate communications.
How can you keep pace with constantly changing environments? How to make structures, processes and people more agile?
How can automated communication support corporate communications? What role do chatbots and social bots play?
How can talents be won and promoted in the best possible way? How can employee and team competencies be managed?
What are the communications trends from management, society and technology for corporate communications?
What are advantages of strategic contentmanagement in agile organisations? How does newsrooms work?
How can you analyze data? What are techical and structural conditions?
How to foster an inclusive work environment through communication?
How can you measure the success of communications? How do you prove the department's contribution?
What potential do personal communication formats offer? How do CEOs perceive corporate communication?
How does successful leadership work? How is communication managed worldwide and interculturally?
How do corporate communications contribute to corporate success? Which tools support communication planning?
What opportunities do virtual communication formats offer? What risks need to be considered?