The Academic Society is a non-profit think tank dedicated to corporate communications that operates at the interface between science and practice.
Academic Society for Corporate Management & Communication –
A joint initiative of leading companies and universities initiated by the Günter-Thiele-Foundation for Communication and Manage- ment within the Association of German Science Foundations
A joint initiative of leading companies and universities initiated by the Günter-Thiele-Foundation for Communication and Manage- ment within the Association of German Science Foundations
Communications Trend Radar 2023
For 2023, the Communications Trend Radar identifies five key trends for corporate communications: state revival, scarcity management, unimagination, parallel worlds, and augmented workflows.
Tackling the backlash - New Communication Insights
Even though genuine D&I management, which aims at fostering an inclusive work environment, can lead to economic benefits while promoting a fairer world, it is frequently subject to criticism.
A research project of University of Vienna investigated why negative reactions towards D&I initiatives emerge, and what companies can do about them.
Agility
How can you keep pace with constantly changing environments? How to make structures, processes and people more agile?
Automated Communication
How can automated communication support corporate communications? What role do chatbots and social bots play?
Career & Competencies
How can talents be won and promoted in the best possible way? How can employee and team competencies be managed?
Communication trends
What are the communications trends from management, society and technology for corporate communications?
Contentmanagement
What are advantages of strategic contentmanagement in agile organisations? How does newsrooms work?
Digitalization & Big data
How can you analyze data? What are techical and structural conditions?
Evaluation & Reporting
How can you measure the success of communications? How do you prove the department's contribution?
Internal & External
What potential do personal communication formats offer? How do CEOs perceive corporate communication?
Leadership & Culture
How does successful leadership work? How is communication managed worldwide and interculturally?
Strategy & Value creation
How do corporate communications contribute to corporate success? Which tools support communication planning?
Virtualization
What opportunities do virtual communication formats offer? What risks need to be considered?
Contact:
c/o Leipzig University
Nikolaistraße 27-29
04109 Leipzig, Germany
info@akademische-gesellschaft.com
Phone: +49 (0)341 97350-52
