The Academic Society is a non-profit think tank dedicated to corporate communications that operates at the interface between science and practice.
2021 we present for the first time the Communications Trend Radar – one of the most comprehensive trend studies for communications management in central Europe. The study focuses on the changes in management, society, and technology that will affect corporate communications. You will find more information in the Communication Trend Radar Report.
We warmly welcome Beiersdorf AG as a new partner company of the Academic Society. Anke Schmidt has been Head of Corporate Communications and Government Relations at the manufacturer of skin care products since fall 2020. We look forward to further successful projects!
What are the communications trends from management, society and technology for corporate communications in 2021?
How can you keep pace with constantly changing environments? How to make structures, processes and people more agile?
How do corporate communications contribute to corporate success? Which tools support communication planning?
How can automated communication support corporate communications? What role do chatbots and social bots play?
What potential do personal communication formats offer? How do CEOs perceive corporate communication?
How can you analyze data? What are techical and structural conditions?
How does successful leadership work? How is communication managed worldwide and interculturally?
How can you measure the success of communications? How do you prove the department's contribution?
How can talents be won and promoted in the best possible way? How can employee and team competencies be managed?
What are advantages of strategic contentmanagement in agile organisations? How does newsrooms work?