Daniel Ziegele, M.A., is a research associate at the chair for Strategic Communication at the Leipzig University. He is part of the “Communications Trend Radar” research team where he is responsible for scouting Management, Marketing, Media and Communication trends. Ziegele studied Communication Science and Communication Management at the universities of Ilmenau and Leipzig including longer study and research visits in Port Elizabeth, South Africa and Athens, GA, United States. During his studies in Leipzig, he has been a research assistant at Professor Ansgar Zerfass’ department. In course of his doctoral thesis, his focus is on different communication modes of strategic communication.