Communications Trend Radar Workshop - Speakers

Prof. Stefan Stieglitz

Stefan Stieglitz is Professor and Head of the Research Group for Professional Communication in Electronic Media/Social Media at the University of Duisburg-Essen, Germany. Previously, he held a position as an assistant professor at the University of Münster (Germany) in the Department of Information Systems. His work focuses on the impact of social media on businesses and society. He examines and develops applications and methods of social media analytics in order to conduct empirical research in areas such as marketing, internal corporate communication, and crisis communication.

For the Communications Trend Radar, Stefan Stieglitz analyzes technological developments with a potential impact on corporate communications.

Prof. Ansgar Zerfass

Ansgar Zerfass is Professor and Chair of Strategic Communication at the Institute of Communication and Media Studies at Leipzig University, Germany. He is also a Professor of Communication and Leadership at BI Norwegian Business School, Oslo, and Vice Chair of the International Communication Association (ICA), PR Division, Washington D.C. Holding a doctorate in business administration and a habilitation in communications studies, he spent a decade working in corporate communications in a business environment. Ansgar Zerfass has published numerous books and articles on corporate communications, communication management and evaluation, and international communication.

For the Communications Trend Radar, he focuses on influential developments in management and society.