Communications Trend Radar

For the third consecutive year, Professor Ansgar Zerfaß and Professor Stefan Stieglitz will present the research findings of the annual Communications Trend Radar. 

Over the past months, the Academic Society for Management & Communication has scanned hundreds of business and academic publications to select the most relevant topics from business management, technology, and society. These related fields are usually more difficult to grasp for communicators than developments within the communications sector itself.

As a result, we identified five trends for 2023 – trends that have the potential to change communications profoundly or that offer new opportunities for communicators to position themselves as thought leaders.

• February 2, 2023, 11:30 - 12:30 CET
   
• More information on the Communications Trend Radar

Prof. Ansgar Zerfass and Prof. Stefan Stieglitz presented the research results of the annual Communications Trend Radar for the second consecutive year.

After reviewing several hundred publications from business and academia, the research team identified five trends for the year 2022. These trends have the potential to fundamentally change communications and offer new opportunities for communicators to position themselves.

• Date: Thursday, February 3, 2022, 11:30 - 12:30 CET
   
• The event was held in English. 

Which trends will influence corporate communications in 2021? The Communications Trend Radar is a science-based trend study combining insights from practice and knowledge from academia. It identifies and selects trends in the fields of society, management, and technology that will be of particular relevance for communications departments. A research team from Leipzig University and the University of Duisburg-Essen conducted a systematic analysis of numerous scientific and international journals, studies of management and technology consultancies, and social media to reveal relevant topics and trends.

In a 60-minute digital workshop, we did present the five key trends for 2021: Why are they important? And how will they change the work of communications departments? Here you will find the recording of the session.