Communications Trend Radar

Prof. Ansgar Zerfass and Prof. Stefan Stieglitz presented the research results of the annual Communications Trend Radar for the second consecutive year.

After reviewing several hundred publications from business and academia, the research team identified five trends for the year 2022. These trends have the potential to fundamentally change communications and offer new opportunities for communicators to position themselves.

• Date: Thursday, February 3, 2022, 11:30 - 12:30 CET
   
• The event was held in English. 

Which trends will influence corporate communications in 2021? The Communications Trend Radar is a science-based trend study combining insights from practice and knowledge from academia. It identifies and selects trends in the fields of society, management, and technology that will be of particular relevance for communications departments. A research team from Leipzig University and the University of Duisburg-Essen conducted a systematic analysis of numerous scientific and international journals, studies of management and technology consultancies, and social media to reveal relevant topics and trends.

In a 60-minute digital workshop, we did present the five key trends for 2021: Why are they important? And how will they change the work of communications departments? Here you will find the recording of the session.