In a series of digital formats the Academic Society will present
selected research results to their corporate partners and employees - no matter where they are.
After a short presentation the participants will have the opportunity to discuss certain topics, share their own experiences, and ask the questions that you've always wanted to ask.
May 12, 2022, 11:30-12:30 CET
Popularized by Nobel Prize winner Richard Thaler and Cass Sunstein, nudging describes the concept of gently steering people’s behavior to help them making better choices. Stefan Stieglitz and Sünje Clausen from the University of Duisburg-Essen offered insights into how the concept can be used in corporate communications – particularly in digital environments. As a guest we welcomed the Dutch behavioral expert and managing director Yves Plees from SUE Behavioral Design with the latest know-how of behavioral science in practice. In the subsequent discussion round, there was room for questions and exchange. The project "Digital Nudging" is one of the in-depth projects of the research series Communications Trend Radars.
April 20th 2020 // 2 - 3.30 pm
August 10 / September 12, 2018, 11:45 - 12:30 CEST
April 26 and May 29, 2018, 11.45 – 12.30 CEST
September 12 and 28, 2017, 11.45 – 12.30 CEST
April 4 and 18, 2017, 11.45 – 12.30 CEST
September 7 and September 26, 2016, 11.45 – 12.30 CEST