The past few months have emphasized how important employee communication is in critical situations or times of crisis. In the short term, the main aim was to provide information about current developments in the coronavirus pandemic and to reduce uncertainties. But the long-term and overriding goal of good
employee communication is to maintain and promote the emotional bond and commitment of the workforce. The fact that this requires special communication
formats and management approaches in critical times and times of change poses an additional challenge.
The lecture will give an overview of the importance and goals of employee communication. Sabine Einwiller will show which levels exist and which strategies have proven to be effective in increasing loyalty and commitment and in maintaining employee support even in difficult times.
Sabine Einwiller is a Professor for Public Relation Research at the Department of Communication at the University of Vienna. Previously, she was a professor at the Johannes Gutenberg University Mainz where she established and led the master's program in corporate communication and PR. She received her PhD and qualified as a professor (habilitation) at the University of St. Gallen, after having worked for a few years in the public relations department at BASF. Sabine Einwiller’s research in the area of corporate communication focuses on employee communication, crisis communication and complaint management. She is
editor of the new German handbook “Employee communication – internal communications in corporations” (Springer Gabler, Wiesbaden 2020).