Research topics

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The Academic Society researches current challenges of corporate communications in a interdisciplinary, independent and practical way.

The topics are defined in close consultation with our corporate partners, who support and engage in our research projects.

What are the communications trends for corporate communications in 2021?

How can you keep pace with constantly changing environments? How to make structures, processes and people more agile?

How can you measure the success of communications? How to prove the department's contribution?

How can you analyze data? What are techical and structural conditions?

How do communications contribute to corporate success? Which tools support communication planning?

How does successful leadership work? How is communication managed worldwide and interculturally?

What potential do personal communication formats offer for communication? How do CEOs perceive corporate communication?

How can talents be won and promoted in the best possible way? How can employee and team competencies be managed?

How can you measure the success of communications? How to prove the department's contribution?

How can automation support corporate communications?