Strategy & Value Creation

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To align communication strategy with the overarching business goals and to proof communication's contribution to corporate success remain one of the most enduring challenges for corporate communications.

The following research questions are adressed:

How do communication departments contribute to success?

What are the core values generated by communication?

How to align communication and business strategy?

Which tools help with the planning and steering of communication?

Communication Value Circle

The Communication Value Circle structures the most relevant communication goals and guides the alignment process.

The Communication Contributions Framework identifies the core contributions of communication departments to corporate success.

The Strategic Alignment Process visualizes how to link communication goals to overarching corporate goals.

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Management Toolbox

The Toolbox for Strategic Communication Management provides an overview of established communication and management tools.

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