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To align communication strategy with the overarching business goals and to proof communication's contribution to corporate success remain one of the most enduring challenges for corporate communications. The following research questions are adressed:
The Communication Value Circle structures the most relevant communication goals and guides the alignment process.
The Communication Contributions Framework identifies the core contributions of communication departments to corporate success.
The Strategic Alignment Process visualizes how to link communication goals to overarching corporate goals.
The Toolbox for Strategic Communication Management provides an overview of established communication and management tools.
Contact: c/o Leipzig University Nikolaistraße 27-29 04109 Leipzig, Germany info@akademische-gesellschaft.com Phone: +49 (0)341 97350-52