From Reality to Virtuality

Virtualization is one of the big buzzwords in communications. When formats are moved from real-world settings to online environments a variety of challenges emerge – especially when it comes to confidential interactions and personal relationships with key stakeholders.

A research team at Leipzig University investigated the extent to which in-person formats can be virtualized based on the following questions:

• What are advantages and disadvantages of virtual stakeholder dialogues?
• Which factors need to be considered if virtual stakeholder dialogues are to be successful?

More information can be found in the Communication Insights.