Steering behavior - New Communication Insights

Guiding individual decision-making is already often used in campaigns on health issues or in e-commerce. This nudging method received the economics nobel prize. But currently it is not really used in corporate communications, even though there is a variety of potential use cases. A research team of the Duisburg-Essen University examined some issues on digital nudging:

• How do people make decision and how do design elements influence these decisions?
• How can coporate communication use digital nudging?
• What needs to be considered when implementing digital nudging?

More information can be found in Communication Insights.