Tackling the backlash - New Communication Insights

"Don't we have other problems?" – a cynical question that is frequently asked by employees when D&I initiatives such as the use of inclusive language are established. Even though genuine D&I management, which aims at fostering an inclusive work environment, can lead to economic benefits while promoting a fairer world, it is frequently subject to internal and external criticism.

But who is voicing this criticism, how is it expressed and what are the key points of contention?

A research project consisted of two empirical studies led by Professor Sabine Einwiller and Daniel Wolfgruber at University of Vienna investigated why negative reactions towards D&I initiatives emerge, and what companies can do about them.

You can find further information in the new edition of the Communication Insights.

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