Keeping up the spirit – Internal communication in an increasingly virtual work environment

Alongside the transformation of work environments during the COVID-19 pandemic, internal communication underwent a decisive switch towards more virtuality. Although a change was long overdue, its speed created a multitude of challenges through the reduced personal contact. Therefore, a research team at the University of Vienna has addressed the following questions:

• What are the challenges for internal communication in an increasingly virtual work environment?
• How to achieve the goals of internal communication virtually?
• What are the dangers of an increasingly virtual work environment?
• How can internal communication support to avoid them?

Find more information in the Communication Insights.

Citation: Stranzl, J., Wolfgruber, D., Einwiller, S., & Brockhaus, J. (2021). Keeping up the spirit. Internal communication in an increasingly virtual work environment (Communication Insights, Issue 13). Leipzig: Academic Society for Management & Communication. Available online at www.academic-society.net

ISSN 2749-893X