Redesigning Communications – Five steps towards an agile communications

Many communications managers are faced with the challenge of implementing agile structures in their department and their team – not an easy task, because there are many things to consider. A new corporate culture, new processes and tools, new skills and career opportunities as well as other evaluation approaches are required.

Communication Insights – Issue 8 therefore explains five steps that are necessary for an agile communications department and contribute to growing flexibility and adaptability.

  • How can corporate culture support agility?
  • How is agile work organized?
  • How can the departmental structure be adapted?
  • How do I lead and develop employees?
  • Which new approaches for measuring success are existing?

Citation: Dühring, L., Zerfass, A., & Berger, K. (2020). Redesigning communications. Five steps toward an agile communications department (Communication Insights, Issue 8). Leipzig, Germany: Academic Society for Management & Communication. Available online at

ISSN 2749-893X