What’s the benefit? – Value Creation through communication
The first issue of Communication Insights entitled What’s the benefit? was published in October 2015. It summarizes the findings of the first research phase of the module Value Creation through Communication of the current research program Value Creating Communication.
More than 800 national and international scientific papers were analyzed by a research team at the University of Leipzig with the following questions in mind:
- How can communication and corporate success be measured?
- Which measurement models and methods already exist?
- And what are the challenges for communication departments?
On more than 20 pages Communication Insights provides answers to these questions and presents various approaches. An interview with Dr. Martin Binder, responsible for Media Monitoring and Communication Measurement at BASF in Germany, provides insights into how communication is planned and evaluated within an international corporation.
You can find further information in the Communication Insights.
Citation: Berger, K., Borner, M., Köhler, K., Viertmann, C., Volk, S. C., & Zerfaß, A. (2015). Was bringt das alles? Wertschöpfung durch Kommunikation digitale Wandel der Unternehmenskommunikation (Communication Insights, Issue 1). Leipzig, Germany: Academic Society for Management & Communication. Available online at www.academic-society.net