Where are we heading? – The digital transformation of corporate communications

The second issue “Where are we heading? The digital transformation of Corporate Communications” assesses the impact of digitalization on corporate communications. Digitalization is considered to be the most important megatrend in this area. It’s no longer just a matter of online communication or social media activities. The main focus today is on using the power of data in a responsible way.

Therefore, the second issue of Communication Insights addresses questions like:

  • What kind of opportunities do big data offer for communication? How can data be collected and analyzed?
  • How to use social media data for an individual stakeholder approach?
  • Which data protection provisions need to be considered?
  • And to what extent will computer replace communication managers in the future?

You can find further information in the Communication Insights.

Citation: Berger, K., Röttger, U., Vogel, L., Wiencierz, C. & Wiesenberg, M. (2016). Wohin geht die Reise?. Der digitale Wandel der Unternehmenskommunikation (Communication Insights, Issue 2). Leipzig, Germany: Academic Society for Management & Communication. Available online at www.academic-society.net

ISSN 2749-893X