Communicating with Stakeholders virtually


As a first step the research team will investigate how sustainability discourses can be successfully conducted virtually. The findings will be transferred to other subject areas, such as infrastructure and location issues, and will be brought together in the outlook.

The team is addressing the following questions:

  1. What are the requirements for virtualizing stakeholder dialogues?
  2. What processes and success factors are crucial for virtual communication with stakeholders?
  3. Where do virtual stakeholder dialogues reach their limits?



In order to answer the research questions, a multi-step procedure is used, which is divided into the following steps:


  1. An interdisciplinary literature analysis is used to identify success factors for stakeholder dialogues and conditions for virtualizing dialog communication.
  2. Responsible persons in corporate communications, CSR or public affairs departments as well as consultants and scientists will be asked in expert interviews about influencing factors and possibilities of stakeholder dialogues.
  3. The research team will discuss with the interviewed experts which factors and conditions change as a result of virtualization.


Research team

  • Head: Ansgar Zerfass is Professor and Chair in Strategic Communication at the Institute of Communication and Media Studies at the Leipzig University, Germany.
  • Daniel Ziegele, M.A., is a research associate at the chair for Strategic Communication at the Leipzig University.



  • January till December 2021