How can companies stay in touch with their stakeholders virtually and build a trusting relationship in times of the Corona pandemic? A research team at the University of Leipzig led by Prof. Dr. Ansgar Zerfaß is currently investigating this question using the example of sustainability discourse. The goal is, to find out how companies can communicate successfully with their stakeholders virtually also in the future.
Stakeholder dialogues is also one the five key trends for 2021, identified by the Academic Society. Read more.
As a first step the research team will investigate how sustainability discourses can be successfully conducted virtually. The findings will be transferred to other subject areas, such as infrastructure and location issues, and will be brought together in the outlook.
The team is addressing the following questions:
In order to answer the research questions, a multi-step procedure is used, which is divided into the following steps: