Megatrends such as growing digital connectivity, individualization and globalization have already had an important impact on corporate communications. But which trends will be relevant in the future? The Communications Trend Radar reveals new topics and trends in the fields of technology, management, media and communications which will be of particular relevance for companies and corporate communications in the coming years. It will help communication managers to identify emerging challenges and opportunities at an early stage, enabling them to form an opinion, address issues and make decisions.
The Communications Trend Radar identifies and selects trends from neighboring disciplines (e.g. information technology, sociology, strategy research) that could be relevant for corporate communications as well as topics emerging in business schools and among management consultants. The goals are:
The Communications Trend Radar is headed by Leipzig University and University of Duisburg-Essen. Leipzig is focussing on management and society, whereas Duisburg-Essen analyses technological developments.
University of Duisburg-Essen
The five key trends for 2021 will be officially presented on 5 February 2021.
Individual trends will then be examined and processed in greater detail in the context of research projects, discussion rounds or (digital) workshops.
By looking at scientific journals, conference proceedings, international journals, studies of management and technology consultancies, and by conducting a systematic analysis of social media, the research team will collect, select and systematize trends for corporate communication leaders. Based on this, the Trend Radar will be created.
Our corporate partners can use the content provided in various situations, e.g. in internal strategy workshops with the communication management team, at board presentations or industry events.
Specific trends may be further developed in in-depth publications, webinars and workshops. Our corporate partners will be actively involved in selecting the topics to be focused on. Thus, they will have the opportunity to shape the future of corporate communications research.