Which trends will shape corporate communications in the future? Starting in 2021, the Communications Trend Radar will publish the most relevant trends from management, technology and society on an annual basis. This enables communications managers to identify challenges and opportunities at an early stage, take a stand, address issues, and make decisions.
The Communications Trend Radar identifies and selects trends from neighboring disciplines (e.g. information technology, sociology, strategy research) that could be relevant for corporate communications as well as topics emerging in business schools and among management consultants. The goals are:
The Communications Trend Radar is headed by Leipzig University and University of Duisburg-Essen. Leipzig is focussing on management and society, whereas Duisburg-Essen analyses technological developments.
University of Duisburg-Essen
The five key trends for 2021 were presented on 12 February 2021. You will find the recording of the session here.
Individual trends will then be examined and processed in greater detail in the context of research projects, discussion rounds or (digital) workshops.
By looking at scientific journals, conference proceedings, international journals, studies of management and technology consultancies, and by conducting a systematic analysis of social media, the research team will collect, select and systematize trends for corporate communication leaders. Based on this, the Trend Radar will be created.
Our corporate partners can use the content provided in various situations, e.g. in internal strategy workshops with the communication management team, at board presentations or industry events.
Specific trends may be further developed in in-depth publications, webinars and workshops. Our corporate partners will be actively involved in selecting the topics to be focused on. Thus, they will have the opportunity to shape the future of corporate communications research.