Which trends will shape corporate communications in the future? Started in 2021, the Communications Trend Radar will publish the most relevant trends from management, technology and society on an annual basis. This enables communications managers to identify challenges and opportunities at an early stage, take a stand, address issues, and make decisions.
The Communications Trend Radar identifies and selects trends from neighboring disciplines (e.g. information technology, sociology, strategy research) that could be relevant for corporate communications as well as topics emerging in business schools and among management consultants. The goals are:
The Communications Trend Radar is headed by Leipzig University and University of Duisburg-Essen. Leipzig is focussing on management and society, whereas Duisburg-Essen analyses technological developments.
University of Duisburg-Essen