In times of Corona, employees work together much more often virtually and have to make decisions independently. Digital nudging can help to influence positively the selection process in the interest of the user and the company. A research project at the University of Duisburg-Essen headed by Prof. Dr. Stefan Stieglitz is currently investigating how digital nudging can be used in a targeted manner in corporate communications.
Digital Nudging is also one the five key trends for 2021, identified by the Academic Society. Read more.
What is digital nudging?
Digital Nudging tries to use psychological mechanisms through the targeted use of design, information and interaction elements. In this way, the individual's choice can be subtly guided. The challenges are to identify strategic potentials for (Digital) Nudging while taking into account employee preferences and ethical issues.
To this end, the team is addressing the following questions:
The following steps are applied by the research team to answer the research questions: