How can employers build a trusting relationship with employees when the team works from home? Is it possible to adapt established communication methods like weekly update meetings digitally? These questions are currently being addressed by a research project at the University of Vienna headed by Prof. Dr. Sabine Einwiller.
The Academic Society has also identified virtual communication as one of five trends for 2021. Read more.
The combination of home and work office will persist even after the pandemic has subsided and establish itself as the "new normal". For internal communications is it essential to develop new concepts for addressing employees in virtual or hybrid work environments. Empirically based knowledge about the new requirements for employee communication is still rare. Therefore, the research project deals with the following questions:
In order to answer the research questions, a multi-stage procedure is applied, which is divided into the following steps:
Head: Prof. Dr. Sabine Einwiller is the professor of Public Relation Research at the Department of Communication at the University of Vienna.
Neda Ninova-Solovykh, M. Sc. is a research associate in the Department of Communication at the University of Vienna.
Julia Stranzl, M.A. is a research associate at the Department of Public Relations Research at the University of Vienna.
Daniel Wolfgruber, M.A. is a research associate in the Department of Communication at the University of Vienna.