How can critical voices about D&I measures and inclusive language be dealt with?
Social media plays an important role for communicating D&I measures as it is easy accessible. Organizations and their communication departments are faced to master the balancing act between maintaining their own values and convincing people, especially in the case of negative comments.
Topics related to diversity and inclusion (D&I) have received increased public attention for some time now - both positive and negative. For the public debate about D&I initiatives and within the organization, social media plays an essential role: it is easy accessible for both supporters and opponents.
D&I officers and communication experts are often challenged to claify, persuade or mediate when resistance and criticism is raised. The aim of this research project is to gain insights into how organizations deal with internal and external resistance or with critical statements about D&I measures and inclusive language (e.g. gender-sensitive language):