Globalization, as well as the recent advancements in the areas of human rights and politics, have created evermore diverse societies. Politics and society increasingly expect corporations to reflect this diversity within their workforce. However, companies also recognize the economic potential of diversity and inclusion. Diverse perspectives can lead to more creativity and innovations and thus also improve business performance. On the other hand, diversity could lead to conflicts and resistance among employees and thus have a negative impact. It is, therefore, crucial to improve acceptance and support for diversity and inclusion within the company. To do so, communications play a central role.
Diversity and inclusion have become more important for corporations both from a social and economic perspective. Therefore, the research project at the University of Vienna focuses on the role of communications in strengthening diversity and inclusion concepts and their acceptance and support within corporations. The research project lays the focus on internal communication (management) concerning diversity and inclusion, which is an area that has been largely neglected in previous research.
To answer the research questions, a multi-stage procedure is used, which is divided into the following steps: