The COVID-19 crisis changed the working environment: Internal organizational communication is challenged to bind employees to their organization, strengthen trust in organizational actions, and promote cohesion as well as professional commitment despite local, temporal, and emotional distance. What are the possibilities and limits of communicating appreciation in the work context?
In view of the crisis-related changes in the working world (virtualization of the working environment, cutbacks, increased demands, job-related insecurity), the media and practitioners have in recent months been increasingly addressing the growing stress and pressure for employees in their everyday working lives. Previous scientific studies show that professional commitment can be stimulated by the active communication of support and appreciation on the part of the employer.
Internal communicators, together with HR, must take responsibility for finding appropriate ways to communicate appreciation. Previous studies have shown that appreciation is often not communicated appropriately. The research project therefore focuses on the perspective of employees: