Content generation is one of the core tasks of corporate communications, which could be implemented faster and more cost-effectively using synthetic media. "Synthetic media" is computer-generated content (images, videos, audio, texts) that is created or modified using methods such as artificial intelligence. What are the application scenarios, opportunities, and risks?
Synthetic media describes a new form of content generation in which, for example, texts or photo compilations can be created automatically and in a personalized way. Synthetic media enables new, creative formats that would not be possible with classic media production. For example, multilingual videos of the CEO could be produced to address stakeholders even better. However, research on the productive application of synthetic media (in corporate communications) has been scarce. This project aims to close this research gap.
The study focuses on the following research questions: