Agility

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The digital transformation and dynamic environments force corporations to question traditional ways of organizing. New strategies, structures, and processes are necessary to keep pace with the high volatility of stakeholder demands and new competitors. Agility is one of the key concepts that enables corporations to become significantly faster, more flexible, and responsive.

The following research questions are addressed:

What is agility? Why do organizations have to become more agile?

Which role can corporate communications play?

Which tools and technologies can be applied to become more agile?

How do you establish an agile communication department?

Becoming agile - what does it mean?

Concepts and drivers

What is agility all about? Which factors drive the organizational transformation towards agility?

Role of communication

What tasks do communication departments have in the context of agility?

Dimensions of agility

What is needed to establish an agile communication department?

Agile tools & technologies

Which tools and technologies can be applied to become more agile?

Five steps toward an agile corporate communication department

Step 1: Culture

How can corporate culture and leadership lay the ground for agile transformation?

Step 2: Work

How can work processes be reorganized to increase flexibility and efficiency?

Step 3: Structure

Where and when do agile structures make sense in communication departments?

Step 4: People

How to adapt personnel management to agile and flexible organizational structures?

Step 5: Evaluation

How do you measure performance and success in the agile work environment?

Practical application

Content management

How does strategic topic management work in agile organizations? How can newsrooms assist?

Measurement & Reporting

How can you measure the success of communications? How to prove the department's contribution?