The COVID-19 pandemic has accelerated the retreat into the private sphere. Private messaging services like Telegram are popular examples of closed communication using partly hidden platforms. As a result, media use is shifting from public to private media environments. For communicators, more and more interactions between stakeholders are becoming invisible. On the other hand, new opportunities are emerging, for example, for community management and employee engagement.
On this site:
Closed communication describes the exchange of information and conversations via private channels and platforms that are only accessible to selected people. These are usually messenger services where people can chat with each other, send audio messages or share media content. Instead of using a newsfeed, the exchange takes place one-on-one or within specific groups.
What can corporate communications do to cope with the rise of closed communication groups? How can stakeholders be reached at all given the increasing shift to closed communication environments?