Digital nudging can support in leading the way towards effective virtual decision-making by employees throughout the organization. For communication leaders it is an opportunity to raise their profile within the company as experts on optimizing digital environments. As digital nudges can be implemented easily, communication professionals can interactively explore the field for their purposes.
Virtual decision-making: Digital nudging is such an approach which can support communication professionals in leading the way towards effective virtual decision-making by employees throughout the organization while respecting personal autonomy.
Low costs – high impact: Digital nudging is a versatile communication technique with high potential impact which can be implemented inexpensively. It provides an opportunity for communication leaders to raise their profile within the company as experts on optimizing digital environments by means of clever communication and design.
Prize-winning concept: Digital nudging has a solid scientific foundation and a rich knowledge base that can inform development and implementation in corporate communications.
Room for exploration: As digital nudges can be implemented and evaluated relatively easily, communication professionals can interactively explore the field for their purposes.
Communicators as point of contact: Communication professionals are well equipped to bridge the gaps between these different groups and communicate the potential benefits and risks of digital nudging. They can become the primary point of contact for digital nudging in a corporate environment.
» The idea of nudging in prevention can help raiseawareness for individual health risks and encourage people to act. In a representative survey, we discovered that most Germans would like to use more preventive services, but either they lack guidance or access is simply too complicated. This is why we also include elements of nudging in our digital vaccination campaigns, for example by educating patients with a weakened immune system that they are at increased risk of infectious diseases. «
Martin Fensch, Managing Director and Head Health & Value, Pfizer Germany
The successful implementation of digital nudging requires a productive collaboration between different functions and departments within a company, and dialogue with stakeholders. Communication practitioners can take the lead and