The increase in voice-based searches might affect the visibility of any company’s public communication on search engines. In addition, voice interactions allows corporate communications to reach out to stakeholders in a new way, and to position the company as an innovative brand. The new trend is also predicted to create new opportunities for more personalized corporate communications.
Clubhouse - the first voice based social network
The Clubhouse app is a new type of social network which is entirely based on audio content and voice. In different “rooms”, users can have conversations with strangers, colleagues, and friends or listen in on the conversations of others. It was developed by the US company Alpha Exploration Co. and a beta version was released in spring 2020. In order to join the app, one needs an iOS device and an invitation from someone who is already part of it (status as of January 2021). Clubhouse is planned to become available for everyone in the future.
“Speech is the fundamental means of human communication.”
Clifford Nass & Scott Brave, Stanford University
Threat and opportunity for corporate visibility:
New requirements and opportunities for content management
Advanced personalized communication
The Communications Trend Radar 2021 project was conducted by a research team of the Leipzig and the University of Duisburg-Essen.
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