How to select and implement digital technology successfully?
Many new digital technolgies arise in the context of digitalization, which do not only lead to new challenges for corporate communications, but could also change and improve the daily and strategic work. The strategic analysis and usage of big data for example can be relevant for various communication activities. Digital tools could complement or substitute some of the current communication work. Therefore, topics like digital nudging could play a huge role, if you want to guide individual decision-making without manipulating it.