How do humans perceive their environment, process information, and take decisions?
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In a world dominated by globalization, digitalization and pandemic, organizations have faced an accelerating pace of change over the past decade: People owning more digital devices, working from home more often and spending more time online.
A one-year research project conducted by Stefan Stieglitz and Sünje Clausen at the University of Duisburg-Essen explored how digital nudging can help to guide individual decision-making and behavior in digital environments.
The methodology of the research project involved two main parts:
1.) Literature Review of publications primarily from the fields of behavioral economics, information systems, and human computer interaction were reviewed. The review focused on the theoretical foundations of digital nudging, models for developing digital nudging, and empirical evaluations of digital nudging applications.
2.) Semi-structured interviews with 13 professionals in corporate communications and adjacent areas (e.g., marketing, human resources) from 11 different companies were conducted via Zoom or Microsoft Teams.
Here are some companies, which participated in the interviews, e.g.:
How can we make digital communication more effective?
This was a question in mind identifying digital nudging as a key trends of the Communications Trend Radar 2021, a research project conducted by the Academic Society for Management & Communication. The study describes five key trends from society, management and technology that will influence corporate communications in the near future.
The research was conducted by: