How do humans perceive their environment, process information, and take decisions?
In a world dominated by globalization, digitalization and pandemic, organizations have faced an accelerating pace of change over the past decade: People owning more digital devices, working from home more often and spending more time online.
A one-year research project conducted by Stefan Stieglitz and Sünje Clausen at the University of Duisburg-Essen explored how digital nudging can help to guide individual decision-making and behavior in digital environments.
Here are some companies, which participated in the interviews, e.g.:
How can we make digital communication more effective?
This was a question in mind identifying digital nudging as a key trends of the Communications Trend Radar 2021, a research project conducted by the Academic Society for Management & Communication. The study describes five key trends from society, management and technology that will influence corporate communications in the near future.
The research was conducted by: