D&I management is a long-term process of change. As such it must be accompanied by communications – especially by internal communications.
So how can communication specifically contribute to D&I management? Which strategic goals and channels should communication experts implement to succussed? And what role plays interpersonal communication?
The D&I communications strategy should be authentic and aligned with the needs and desires of employees in terms of communications design, type, and channel:
Effective internal communication on D&I topics requires a strategy that is aligned with both corporate goals and the goals of D&I management.
To establish an inclusive organizational culture, interpersonal and (fully) mediated communication channels should be used, and their application should always be aligned with overall corporate communications.
The context in which interpersonal communication takes place influences the extent to which employees feel included:
The research project was conducted by Dr. Sabine Einwiller and Daniel Wolfgruber at the University of Vienna from 2020 to 2021: