Which formats of personal communication have proven their worth? How are they used?
What potential do personal communication formats offer for communication? How do CEOs perceive corporate communication? Especially in times of digitalization, it is becoming more and more important to integrate employees and managers into communication, since they are increasingly becoming ambassadors for the company themselves, especially on the online channels. A stronger integration of internal and external communication is therefore essential, which is also taken into account in the research projects described here.