Joachim Schwalbach at the Humboldt University Berlin conducted the world's largest study on the reputation of CEOs and companies. A total of 184 companies and 224 CEOs of companies operating in Germany were ranked according to their reputation. The evaluation was based on a survey carried out amongst thousands of business leaders. The results provide exciting insights into which reputation factors shape the image of CEOs and companies and how important the influence of CEOs are for a company's reputation.
Numerous reputation studies have found a positive correlation between a company's reputation and its financial value. However, the causality has not yet been clearly proven in studies.
Two effects could explain the correlation:
Which factors influence the company's reputation the most?
Which factors influence the CEO reputation the most?